Every client is our muse.
Now the system is the product.
We build and run the AI systems behind modern executives and brands. The same ones we use to run Amuse.
Old marketing convinced. Modern marketing converses and converts. Now the system does the converting, wired into your team and your customers.
We spent eight years learning how strategy, data, and culture actually move a business. Then we built Coon, the AI that runs ours. Turns out the thing we’d been selling all along, discipline that compounds, had become a system. So we made it something you can buy.
Read the evolution →An AI Chief of Staff. For you, or your whole company.
Four offerings, all on the same system we use to run Amuse. A clear ladder: one founder to a whole team.
Personal AI
A private operating system for an executive. Your knowledge, your context, your judgment, amplified.
Company-OS
A shared AI system for your team. One source of context, wired into Slack and Drive.
Team Deployment
A structured rollout that takes your company from curious to AI-native, with adoption built in.
Concierge
White-glove setup and an ongoing partnership. Bedside care for your AI.
Your most sensitive work stays on your own machine. Your private knowledge lives where you do, not in someone else’s cloud.
We build local-first. The system reaches the tools you choose, but sensitive content doesn’t sync out by default. You get an AI that knows your work without handing it to anyone else.
Proof, not promises.
campaign film · SubmersiveSubmersive
An immersive bathhouse opening in Austin. An AI-integrated digital experience, built to sell before the doors exist.
social grid · Café GentileCafé Gentile
Social-first brand building for a Montréal café, and a fast COVID pivot that kept the community close.
brand film · El TiniebloEl Tinieblo
A culture-led mezcal brand, with demand signals tracked in the system so you see what compounds, not just what spikes.
We don’t advise on AI. We run on it. And so will you.
Coon is a real AI operating system that runs Amuse day to day: a structured knowledge base, an agent that acts, semantic search, and skills tuned to how we work. The system we sell is the system we use.
Meet CoonPurpose × Data × Culture. Same craft, new engine.
The Five Ingredients that have served 50+ brands since 2017 are still here, now running on the same AI systems that run our agency.
Our philosophy →Chief Storyteller
Brand voice encoded, kept consistent by the system.
Growth Driver
Output and judgment that compound, used as a growth engine.
Innovation Catalyst
We are the proof: we built Coon and run on it.
Capability Builder
Capability that stays with you: knowledge base, skills, agents.
Customer Champion
Local-first, boutique partnership: trust as the product.
The Amuse Briefing Engine
Describe what you’re building, or paste your URL, and the site generates a tailored brief: how we’d position you, the work that’s relevant, and where to start.
A live demonstration of the systems we build, applied to you.
In development (Phase 2). The full AI-powered version launches later in 2026.
How can we Amuse you?
Tell us what you’re building. We’ll show you the system that runs it.
