How do you sell memberships to a place that isn’t open?
A new 7,000 sq ft centre had to fill its founding roster before day one — proof of demand before the doors, the equipment, or a single class.
A countdown that converts.
We turned the wait into the campaign: a three-phase countdown that built a founding community, then converted it into signed memberships.
Build the countdown
A three-phase pre-launch: a poster tease, a synchronized profile-photo moment, then pre-sale.
Rally the founders
A synchronized profile-photo moment made early members feel like founders, not customers.
Convert to pre-sale
Pre-sale ads and video turned the countdown into signed, paid memberships.
annual memberships pre-sold before opening day — a founding roster, ready on day one.
Demand proven before the doors.
Poster → profile-photo → pre-sale.
A paying community on day one.
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