How do you fill a destination festival without wasting the spend?
A boutique festival sits far from most of its audience. Every ad dollar had to find the right person in the right place — guesswork would have burned the budget before a single ticket sold.
Targeting, tuned by the system.
We treated the campaign like a system, not a flight of ads: target with AI, retarget the warm audiences, and move budget continuously toward what was returning.
Target with AI
A multi-channel ad strategy run through Toneden, an AI ad platform — tuned per audience and per geography.
Retarget the warm
Retargeting kept the festival in front of the people already leaning in, instead of paying twice to find them.
Tune to ROAS
Budget moved continuously toward the channels and audiences returning the most — measured, not assumed.
return on ad spend — $20 back for every $1 — alongside 500+ tickets sold into the event.
Eight-times return, tracked across every channel.
Sold into a destination event.
Toneden + retargeting, tuned per audience and geo.
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Building something ambitious?
Tell us what it is. We’ll show you the system that runs it.
